At the official opening of the university’s newly built campus, the façade of the complex designed by Zaha Hadid was impressively covered in three-dimensional visuals for ten minutes. The concept for this biggest real-estate opening 2013 in the whole of the EU was developed in close collaboration with the university and subsequently realised. Particular attention was paid to visualising thought processes taking place in this institution, the university. While implementing this project, mapping onto glass walls and unusual architectural shapes proved to be particularly challenging. Dirk Rauscher was the art director.

Credits

CLIENT: Wirtschaftsuniversität Wien
ART DIRECTION: DIRK RAUSCHER
SOUNDTRACK: OBERST & BUCHNER
©: 2013 MEDIA APPARAT

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